Privacy Policy

Website privacy

Privacy Policy.

Last updated: 10 August 2026

This Privacy Policy explains how Anthony Punshon / AnthonyPunshon.com collects, uses and protects personal information when you use this website, contact me, request a free resource, join my email list, apply for coaching or personal training, purchase a programme, or click through to my programmes, community or external services.

For privacy questions or data-protection complaints, contact support@anthonypunshon.com.

Who is responsible for your information?

Anthony Punshon is responsible for the personal information collected through AnthonyPunshon.com and for deciding how that information is used.

This website is primarily aimed at adults in the UK and elsewhere who are interested in fitness, food, mindset, books, free resources, coaching, online programmes and community support.

Information I may collect

Depending on how you use the website and related services, I may collect:

  • Your name, email address, telephone number and other contact details when you request a resource, join an email list, complete a form, apply for a service or contact me.
  • Information you choose to provide in a message, enquiry, application, questionnaire or reply.
  • Information supplied as part of a personal-training or coaching application, such as your general goals, location or area, availability, readiness and anything else you choose to tell me.
  • Basic technical information such as your IP address, browser, device type, pages visited and how you interact with the website, where this information is made available by the website or its tools.
  • Information connected to email activity, such as whether emails are opened or links are clicked, where the email service provides this.
  • Account, purchase or membership information provided through services used to deliver programmes, memberships, community access or payments.

Health and fitness information

You may sometimes choose to provide information about your health, injuries, fitness, nutrition or other personal circumstances when making an enquiry, applying for personal training or coaching, or using a service.

Some health information may be classed as special-category personal data under UK data-protection law. Where I need to process this type of information, I will only do so where there is both a lawful basis for using the information and an appropriate condition for processing special-category data. Where appropriate, this may include asking for your explicit consent.

I only ask for or use information that is reasonably relevant to the service or support being provided. Please do not send unnecessary sensitive information.

How I use your information

I may use your information to:

  • Send you free resources you requested.
  • Reply to questions, enquiries or applications.
  • Assess and respond to applications for coaching or personal training.
  • Provide programmes, coaching, memberships, app content, community access or other services you have requested or purchased.
  • Send relevant email updates, articles, offers and practical fitness, food and mindset support where permitted by law.
  • Administer purchases, subscriptions and customer records.
  • Improve this website, its content, emails and services.
  • Protect the website and services from spam, misuse, fraud or security problems.
  • Keep appropriate business, accounting and administrative records.
  • Meet legal, tax, accounting or regulatory obligations.

Legal basis for using your information

I only use personal information where there is a lawful reason to do so. Depending on the circumstances, this may include:

  • Consent — where you have actively agreed to a particular use of your information.
  • Contract — where the information is needed to provide something you have requested or purchased, or to take steps at your request before entering into a contract.
  • Legitimate interests — where there is a reasonable business interest in using information and that interest does not override your rights and freedoms. This may include responding to enquiries, keeping appropriate records, improving services, protecting website security and understanding which content or services are useful.
  • Legal obligation — where information must be processed or retained to meet legal, tax, accounting or regulatory requirements.

Email marketing

If you specifically ask to receive emails — for example by joining an email list or requesting a free resource with a marketing opt-in — I may send you practical fitness, food and mindset content, website updates and relevant offers.

I may also send marketing about similar products or services to an existing customer where the law permits this and the required customer opt-out conditions have been met.

Every marketing email will provide a straightforward way to unsubscribe. You can also ask to stop receiving marketing by emailing support@anthonypunshon.com.

I do not sell your personal information to advertisers or mailing-list companies.

Third-party services

I use third-party services to operate the website and deliver some products and services. Depending on what you use, these may include:

  • Website hosting, WordPress and website plugins or services.
  • HighLevel / GoHighLevel for forms, applications, customer communications, automation and related services.
  • Email and mailing-list services.
  • WithMe and related app or community services used to provide programme, membership or community access.
  • Payment providers such as Stripe, PayPal or GoCardless where applicable.
  • YouTube and other embedded media services.
  • Amazon and other external retailers or services linked from the website. Some Amazon links may be affiliate links.
  • Other suppliers that provide necessary website, administration, communication, security or technical services.

These organisations may process personal information on my behalf or collect information directly from you when you use their services. Their own privacy policies may also apply.

Payments and memberships

Payments, app access, programme access, community access and memberships may be handled through external providers rather than directly through AnthonyPunshon.com.

Those providers may collect the information required to process your payment, administer your account and deliver the service.

I do not receive or store your complete payment-card details through AnthonyPunshon.com.

International processing and transfers

Some of the service providers used by this website may process or store personal information outside the United Kingdom.

Where UK data-protection law requires safeguards for an international transfer, an appropriate lawful transfer mechanism must be used. This may include UK adequacy regulations or approved contractual safeguards, depending on the provider and destination.

Cookies and similar technologies

AnthonyPunshon.com may use cookies and similar technologies. Some are necessary for the website to work correctly. Others may support functionality, embedded content, forms, security or measurement, depending on the services currently enabled.

Where consent is required for a cookie or similar technology, it should not be used until the appropriate consent has been obtained.

More information is available in the Cookie Policy.

How long I keep information

I keep personal information only for as long as reasonably necessary for the purpose for which it was collected. The appropriate period depends on the type of information and may include the time needed to provide a service, maintain business and financial records, deal with enquiries or disputes, meet legal obligations and maintain email preferences.

If you unsubscribe from marketing emails, I may retain a limited suppression record so that you are not accidentally added back to a marketing list.

Your data-protection rights

Depending on the circumstances and the legal basis being used, you may have the right to:

  • Ask for a copy of personal information held about you.
  • Ask for inaccurate or incomplete information to be corrected.
  • Ask for personal information to be deleted in certain circumstances.
  • Ask for use of your information to be restricted.
  • Object to certain uses of your information.
  • Withdraw consent where processing relies on consent.
  • Receive certain personal information in a portable format where the right to data portability applies.

To exercise a data-protection right, email support@anthonypunshon.com.

Automated decision-making

I do not use personal information collected through this website to make solely automated decisions that have legal or similarly significant effects on you.

Data-protection complaints

If you are unhappy with how I have collected, used or handled your personal information, you can make a data-protection complaint by emailing support@anthonypunshon.com.

I will acknowledge a data-protection complaint within 30 days and will take appropriate steps to investigate it and provide an outcome without undue delay.

You also have the right to complain to the UK Information Commissioner’s Office if you remain unhappy with how your personal information has been handled.

Security

I take reasonable organisational and technical steps to protect personal information against inappropriate access, loss, misuse or disclosure. However, no website, email system or online service can be guaranteed to be completely secure.

Children

AnthonyPunshon.com and the services promoted through it are not primarily aimed at children. If you believe a child has provided personal information through the website inappropriately, please contact me so the situation can be reviewed and the information deleted where appropriate.

Changes to this policy

I may update this Privacy Policy when the website, services, suppliers or applicable requirements change. The latest version and its update date will always be shown on this page.

Privacy questions, rights requests or complaints support@anthonypunshon.com